This guide offers a straightforward approach to creating custom columns by utilizing calculated fields and SQL queries, enabling users to tailor their data analysis to specific needs.
Purpose of Custom Columns:Custom columns in Databrain enable users to create and save new data fields derived from their existing data. These columns are mathematically calculated, transformed, or altered to suit specific business needs. Once created, they can be reused across all metrics and analyses.Example Use Cases:
Combining fields: Merge first and last names into a “Full Name” column for consistent use across datasets.
Standardizing calculations: Create a “Net Revenue” column by subtracting refunds and discounts from total sales, ensuring consistent formulas across reports.
Defining business-specific KPIs: Calculate “Customer Lifetime Value” based on purchase frequency, average order value, and customer lifespan to track business performance.